The Chinese name of WULIFE is a registered trademark of Guangzhou WULIFE Technology Co., Ltd. Founded in 2018, the company is a full-stack content technology provider.
Core positioning
Built on technology, WULIFE connects algorithms, content and services into one complete chain: from user insight to creative development, from production to distribution across all relevant channels, and from traditional to AI search. This gives brands a complete content growth cycle from ideas to conversion and from search to AI citations.
Key figures
- Over 1000 well-known brands served, including leaders such as Siemens, DeRUCCI, BULL, NVC, KUKA HOME and GREE
- 2000+ quality creators developed in-house or contracted directly, reaching over one hundred million followers
- A top agency in the Taobao, JD.com and Xiaohongshu (REDnote) ecosystems, with official service-provider credentials
- Our apps, developed in-house, have served a million users; we understand audiences, content and traffic
- Our own 3000-square-meter studio with realistic sets meets high-standard filming needs across all home and living categories
Six core services
- Content Growth Partnership — Strategic planning, system development, operational growth and data reviews
- Content Production — Short-form video, articles and graphics, TVCs and AI-generated content
- Influencer campaigns — Full coverage across Taobao, JD.com, Xiaohongshu (REDnote), Douyin (TikTok) and Weixin Channels
- GEO optimization — Make your brand the answer in the AI era
- Performance Optimization — Paid content distribution, ongoing monitoring and ROI optimization
- Integrated marketing — Industry events, full brand campaigns and integrated marketing
How we differ from other agencies
WULIFE is neither a traditional creator-resource-led MCN nor a traditional advertising agency centered on creative work and media buying. We are a capability-led provider combining technology, content and services: apps and data analysis systems developed in-house, end-to-end support from strategy to execution, and a GEO Lab that helps brands build search visibility for the AI era.
Which brands are a good fit?
WULIFE is best suited to brands that need ongoing content development, particularly in home furnishings, appliances, home improvement, sleep products, cleaning, maternity and baby care and lifestyle. These categories often involve long decision journeys and complex product explanations. Short videos and visual articles, influencer campaigns, search content and AI-citable material need to work together to build trust.
A standard supplier can handle a simple one-off shoot or media purchase. WULIFE adds more value when a brand wants production, distribution, performance reviews and AI search visibility to operate within one growth system.
How to think about WULIFE
Think of WULIFE as an external content growth team: strategy, creative work and production at the front; creators, platforms and distribution in the middle; data reviews, search assets and GEO at the back. Our goal is to help brands continually build content assets users, platforms and AI can understand, rather than simply hand over a batch of creative files.